Greenwash or No? How Asking the Hard Questions Honed My Niche
Can you recognize greenwash in the making…and when you do, what do you do about it? If you’re a freelance marketing green businesses to well-meaning consumers who are vulnerable to
Writing for Your Triple Bottom Line
Authenticity. Integrity. Environmental and social responsibility. These are just a few of the sustainable business values at the core of your work. Deep-rooted, personal values you share with a dedicated market of conscious clients. Now, you need a writer who gets it. Who takes the time to listen to your vision and voice. Who crafts your message into high-impact, high-converting content with authentic emotional weight for your audience.
A writer who understands your green business values because she lives them herself
A writer who understands your green business values because she lives them herself ...................................................
Meet Phila Hoopes
Hi, I'm Phila Hoopes, copywriter and permaculture practitioner. With more than a decade of sustainable marketing and advocacy experience at the corporate, nonprofit, and local Chamber of Commerce levels - not to mention decades of work in consciousness and empowerment - I help my clients promote their sustainable and regenerative businesses and healing practices from a deeper perspective. Turn to me for authentic copywriting to promote your expertise and transform passing interest to return visitors and sales.
Services
Integrated Content System
Your site content can serve many purposes: client education, lead generation, info-marketing, e-commerce, all in a living, integrated system that drives your revenue.
Web Content
Do you have a website—or a trampoline? If your site isn't capturing your visitors' attention and leading them down the path you want...we need to talk.
Info-Products
Web content is just the beginning: relationships with your clients start at the opt-in. Let's build their trust with e-books and e-courses showcasing your expertise.
Ghost-Blogging & Email
Your blog and newsletter are key tools for connecting with your community and ranking on Google. No time for writing? Let me make your message shine.
Sales Letters
How can you make sure your sales content is effective? First of all: know your audience. Second: know how to touch their hearts and speak to their wants.
Editing & Proofing
The hardest text to edit and proof is your own writing. With Phila Writes, you have a proven copy editor ready to review and enhance any content, any time.
What Clients Say
Phila is a talented and reliable copywriter. She worked for us for more than a decade and in that time supported all of our copywriting needs including: social media, web pages, conversion landing pages, email funnel sales copy and newsletters. Her work was thoroughly researched, SEO optimized and thoughtful. The web pages she wrote for us consistently ranked in the top 5 of major keywords. Her email capture landing pages converted significantly higher than industry standards, with several higher than 35%. She has an exceptional grasp of issues around sustainability and regenerative skills, and was always proactive about suggesting new opportunities, collaborations, resources and ways to improve conversion.
Since 2011, Phila Hoopes has supported my work through a variety of roles, including website manager, social media content coordinator, editor/proofreader, fundraising content developer, marketing consultant, and more. Approaching the Matthew Fox Legacy Project with a marketing perspective grounded in green business, eco-spirituality, permaculture, and energy healing, she has brought not only professional expertise but also personal passion to the work. I value our ongoing connection and recommend her highly.
Phila, there aren’t very many people who can write or re-write articles and original content in the voice of another person (namely myself) but that’s exactly what you did for us – you did a very impressive job. One of the most important things for a self-published consultant or author is that voice itself. Thanks for being consistent with mine and doing such fine work.
Communicate your values in your voice!
For online and offline content that authentically conveys your message, trust a marketer who shares your values. Contact me using the widget below, and let me give your vision your voice.
What’s New
Will You Be Heard? Four Tell-Tale Signs of a Confusing Message
If you’re like me, you probably grit your teeth and groan inwardly when you hear a barrage of corporate-speak, loaded with cliches like “leveraging the synergy to take it to
Answering the Question Your Visitors Will Never Speak (but they’re always asking)
My trial by fire as a writer came from a high-wired Technical Communications professor…a moonlighting novelist who loved coffee and hated Latinate -ize and -ization suffixes with equal passion. With our
So What, Exactly, Is……..?
Embodying Your Brand
When you choose an identifier for your business, you’re immediately faced with the question of defining it for your clients…and for yourself. What does XYZ mean, and who are you
How Ethical Ghost-Blogging Can Be a Force for Good
Reading some social-marketing blogs, you’d think that hiring a ghost-blogger is rather like hiring a writer for your master’s thesis. Immoral, unethical, deceptive, and…well, you just don’t do it! Rather
But Does It Sound Right?
Connect to Your Audience with Authentic Passion
Back in 6th grade English class, our teacher was Mrs. C…a small round lady with a 100-megawatt personality and an utter dedication to the English language and its rules. She